Although you may think that the gold medalists at Sochi are on top of the world, scientific evidence tells a different story. An examination of subjective contentment of Olympic medal winners showed that athletes who win the bronze medal are actually happier than those who go home with the gold. How could this be? The answer lies with two unsung but essential motivations of the social brain: comparison and fairness. Instead of lamenting a third-place finish, bronze medalists have a tendency to compare themselves with the many other Olympic participants who did not receive a medal at all. As a result, they feel like winners. In the terms of contentment, athletes who win the silver come in last among Olympic medalists. Rather than celebrating their extraordinary performances, they focus instead on the fact that they may have narrowly missed winning a gold medal. Many leaders experience this same reaction when they receive a smaller bonus than they got the year before or a smaller bonus than their colleagues. The takeaway for business is that although the traditional incentive system for employees may make sense in terms of maximizing profit, it overlooks an important truth about how our brains operate. What is most important to people can’t be measured in dollars, Euros, or even Olympic medals. It’s how much they get (in rewards and compensation) in comparison to others.
Powerful science-based strategies for achieving peak performanceNeuroscience has revolutionized our understanding of the mind and brain. These new insights will elevate the ways we learn, lead and collaborate to the next level. Learn for your business.
THE REVOLUTION IS HEREThere’s a revolution going on, and yet most businesses seem completely oblivious.
EVERYTHING IS CHANGINGDazzling new technologies and surprising revelations have radically altered the way we understand our brains. Tools like functional MRI and optogenetics enable scientists to non-invasively observe and manipulate the brain’s regions in real time. Meanwhile, recent discoveries about neuroplasticity, mirror neurons, and oxytocin have exploded long-held myths about our basic limits and motivations. In other words, the game has fundamentally changed. Are your company’s leaders still operating under old rules and outdated assumptions?
LEADERSHIP AND NEUROSCIENCE ARE CONVERGINGUsing their ample experience in both neuropsychology and management consulting, internationally recognized experts Dr. Hans W. Hagemann and Friederike Fabritius have distilled the wisdom gleaned from hundreds of their seminars down to a single text. They’ve adapted the popular multi-day presentations they’ve delivered to tens of thousands of leaders all over the world and transformed them into a clear, insightful, and highly entertaining new book.
USE THE BRAIN TO GAIN A COMPETITIVE ADVANTAGEAimed primarily at business executives, but applicable everywhere from down in the mailroom to up in the corner office, The Leading Brain: How the latest breakthroughs in neuroscience can empower leaders to create a better working world will show you how to effectively capitalize on the latest advancements in cognitive science. You’ll learn how to regulate your emotions, sharpen your focus, and how to break old habits and develop new ones. You’ll discover brain-based ways to learn more efficiently, make better decisions, cultivate trust, form teams that are truly diverse, and improve both individual and group performance.
BE A LEADING BRAINThe Leading Brain translates cutting-edge developments in brain science into solid strategies, tips, and techniques for training yourself and your team to perform with increased efficiency, heightened satisfaction, and resounding success!
Do you Know?
- What commonplace behavior has been shown to decrease your IQ by as much as 15 points?
- When this happens, people typically take 50 percent longer to complete a task and make up to 50 percent more errors. When what happens?
- Skipping one of these has been found to result in a 30 percent reduction in cognitive skill. Skipping one what?